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Blueberries & Walnuts Partner to Give Brain Health Month a Boost at Retail

June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and more, led by retail registered dietitians. There’s no better time to consider brain benefits through snack food choices.

“Power periods like Brain Health Month are timely opportunities to get consumers thinking in new and different ways about the products they love,” said Jennifer Sparks, V.P., Marketing and Communications at USHBC. “This strategic collaboration helps both the walnut and blueberry industries reach new audiences and increase demand. It’s a win-win.”

“While the health benefits of blueberries and walnuts are compelling, this campaign clearly demonstrates how agricultural groups can come together through combined thought leadership and resources, to bring exceptional value and benefit to retailers, consumers and their growers,” said Jennifer Olmstead, Senior Director of U.S. Marketing & Communications at the California Walnut Board. “By working together, we can educate consumers about the benefits of consuming walnuts and blueberries while providing simple snacking solutions that they can implement in their daily lives.”

Just about all Americans snack daily (97%), and 22% of snackers (53 million people) are looking for snacks that promote cognitive health, according to a new snacking survey conducted by California Walnuts in partnership with Kelton Global.  Diet may have a role to play in bolstering brain health and mitigating potential risks. A growing field of research is looking at the connection between certain foods like walnuts and blueberries and cognitive function. Snacking on walnuts provides important nutrients, like ALA omega-3 fatty acid (2.5 g/oz), that have been studied in connection with brain health. A growing body of scientific evidence is examining how blueberries can be part of eating patterns to support brain health, especially as part of an overall healthy lifestyle.

Perfect as on-the-go snacks to enjoy all month long, blueberries and walnuts are easy to add into any routine and are sure to become a family favorite. For recipe inspiration, the CWB and USHBC created a new blueberry & walnut recipe collection.

“Grab a Boost of Blue and Walnuts Too!” is designed to inspire and motivate consumers to enjoy more of the blueberries and walnuts they love, in more ways and more often – ultimately driving demand and increasing sales. Retailers are encouraged to participate and inspire their audiences to think about brain health using engaging, easy-to-use content developed by USHBC and the CWB, including recipes, social media images, digital ads and other resources.

California walnuts and blueberries are also teaming up for joint displays at two regional retailers.  In June, Giant Eagle will prominently integrate walnuts into their month-long “blueberry harvest” event and support the effort with a display contest awarding the stores achieving the largest sales increases.  In August, Jewel Osco will feature both California walnuts and blueberries in their circular ad and showcase both items with adjacent displays in-store.

About the Survey: The study surveyed 1,005 nationally representative Americans age 18+ in the U.S., and was conducted online during the period of May 7-14, 2021 and the study has a margin of error of+/- 3.1%. Methodology: Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percent, from the result that would be obtained if interviews had been conducted with all personas in the universe represented by the sample. The margin of error for any subgroups will be slightly higher. Kelton Global, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research and serves as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. For more information about Kelton Global please call 1.888.8.KELTON or visit www.keltonglobal.com.

About the California Walnut Board 

The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

About the U.S. Highbush Blueberry Council 

The U.S. Highbush Blueberry Council is an agriculture promotion group, representing blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. The blueberry industry is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at blueberrycouncil.org.

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