During National Diabetes Month, the Hass Avocado Board (HAB) joined forces with AltaMed Health Services, the nation’s largest independent federally qualified community health center, to leverage the popularity and goodness of healthy avocados to boost the influence and impact of a diabetes-focused public education outreach to the Latino community.
Leveraging relevant research and bilingual educational tools from Aguacates Frescos – Saborea Uno Hoy® bilingual educational tools, recipes and website, the campaign spotlighted the positive role dietary fiber, like that found in fresh avocados, can play in helping maintain healthy blood glucose levels.
Latinos, one of the country’s fastest growing population segments and a high-value shopper group for the avocado industry, have a 50% chance of developing diabetes in their lifetime per the CDC.
Working with AltaMed, a network of 300 health professionals providing service to 300,000 patients across Southern California, HAB supported the local deployment of mobile health care units to increase access to glucose testing as well as science-based information about the role nutrition may have in reducing the risk of type 2 diabetes.
Communications to AltaMed’s network of health professionals, patients, and donors, all directed to the campaign landing page SaboreaUnoHoy.com/AltaMedfor more information in Spanish or English.
News of the grassroots campaign was pitched broadly and successfully triggered national interest in how bilingual education featuring fresh avocados was being used in the fight against diabetes. Wide-reaching, influential Spanish language outlets such as People en Español and Mundo Hispano covered the strategic partnership.