Home Industry News Ag Legislation California Fresh Fruit Association Announces Strategic Food Safety Partnership

California Fresh Fruit Association Announces Strategic Food Safety Partnership

The California Fresh Fruit Association (CFFA) has announced a strategic partnership with George Nikolich Consulting, Inc. The agreement will focus on providing food safety services to Association members and their operations. George Nikolich has been a longtime partner of CFFA and has served the fresh fruit industry for over three decades. As determined by the CFFA Executive Committee in 2019, a focus in food safety has been a top priority area for the Association to take part in and this strategic partnership will provide an opportunity to engage with industry members in a way that has not been done before.

CFFA President Ian LeMay stated “The Association is excited to partner with George and bring a service to our membership that is of great need. Our shippers and growers work tirelessly throughout the year to produce the freshest and healthiest fruits they can. Having George as a resource will allow them to continue to be proactive in bringing a safe product to markets and consumers homes.”

George Nikolich of George Nikolich Consulting, Inc., added “I look forward to continuing my support of CFFA goals in translating the latest food safety science and information into effective, practical application for members. Thank you all for your commitment to this project.”

As the Association’s new fiscal year kicks off, a series of roundtables and webinars have already been scheduled, and more will continue to be added as this strategic partnership continues to evolve. CFFA and George Nikolich Consulting look forward to engaging with the fresh fruit industry through this valuable joint venture.

The California Fresh Fruit Association is voluntary public policy organization that represents growers, packers, and shippers of the California table grape, blueberry, kiwi, pomegranate, and deciduous tree fruit communities. CFFA serves as a representative for these growers, shippers, and packers, on issues at both the state and federal levels. More information on the Association can be found at www.cafreshfruit.com

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