To kick off National Blueberry Month and announce the Grab A Boost, Give A Boost Challenge with No Kid Hungry, the U.S. Highbush Blueberry Council (USHBC) is hosting a media event in New York City on June 28. Our team will create a blueberry garden oasis in the heart of New York at Gallow Green in The McKittrick Hotel, best known for its interactive theater experience at the base of the Chelsea Highline. We’ll host a grower showcase farm stand, design a series of immersive visuals at the theater to showcase our influencers, and build an installation that supports our partnership with No Kid Hungry.
Plus, fitness expert Joey Thurman will conduct demonstrations and speak about the benefits of blueberries when it comes to living an active lifestyle. Wellness and nutrition expert Mascha Davis will conduct yoga and meditation demonstrations, as well as talks on intuitive eating. As registered dietitian, Davis will also speak to the many health and lifestyle benefits of blueberries. Both experts will help shape and drive media coverage and stories about blueberries following the event.
A final send off at the end of the evening will officially kick off National Blueberry Month and our 31-Day Challenge with No Kid Hungry, and introduce our celebrity spokesperson. A photographer will document the event, capturing guests interacting with blueberry-related experiences. A post-event sizzle reel will be created for sharing with the industry, on social media and more.