The U.S. Blueberry Council (USHBC) has released its 2021 Impact Report that details last year’s efforts across all program areas in working toward the USHBC’s vision to make blueberries the world’s favorite fruit.
Guided by the 2021-2025 strategic plan, USHBC recaps 2021 progress and achievements in consumer promotions, health research, foodservice, industry relations, export and food manufacturing, and annual meetings taking place in the spring and fall. An overview of the organization, its committees, staff and financials is also included.
“Last year marked a pivotal point in time for our organization in our journey to drive the next ‘blue wave’ of growth and innovation in the blueberry industry,” said USHBC President Kasey Cronquist. “We launched Grab a Boost of Blue, our inspirational consumer call to action that’s resonating with shoppers and retailers, and being championed by industry marketers and stakeholders. Data and insights took center stage thanks to a host of new resources in our data center. And most importantly, the blueberry industry overwhelmingly recommitted to the USHBC with the passage of a referendum supporting the council’s work. With stakeholder support and involvement, we’ll continue to inspire possibilities and drive demand for our blueberry industry.”
USHBC’s strategic plan, also developed in 2021, addresses the organization’s pillars of focus and the long-term tactics being implemented to drive domestic household penetration and demand for blueberries worldwide. View the full report HERE.
About the U.S. Highbush Blueberry Council
Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.org.