The US Highbush Blueberry Council (USHBC) has selected Kevin Hamilton as its new VP of Global Marketing and Communications. In this role, Hamilton will oversee global brand marketing, consumer public relations, digital and traditional media, and creativity and innovation to drive blueberry growth and profitability.
“I’m thrilled to have someone of Kevin’s caliber and extensive experience join our team,” said USHBC and NABC President Kasey Cronquist. “His background in commodity board marketing programs and his strategic approach align perfectly with our vision to empower the industry to make blueberries the world’s favorite fruit. Having Kevin on our team is a huge win for the industry.”
Hamilton has over 20 years of marketing experience for a number of brands and commodities. He recently served as senior marketing director at Avocados From Mexico (AFM) where he was responsible for leading a team in the creative development, brand strategy, brand planning and execution of all brand marketing efforts, while managing over 10 different agencies and partners. Most notable, while at AFM, Hamilton placed AFM on the map by producing the board’s first ever Super Bowl commercial. This Super Bowl spot was wildly successful with consumers and was part of an integrated marketing strategy across multiple channels that today is still a cornerstone of AFM’S marketing strategy.
Hamilton started his career with CPG blue chip companies such as Procter & Gamble and Coca-Cola. He’s also been a consulting strategist as well as a planner at a marketing agency.
He holds an MBA from the University of Michigan Ross School of Business and a bachelor’s in business administration from the University of Texas McCombs School of Business.
“We haven’t even begun to scratch the surface of the opportunities that are available to elevate blueberries as a brand with consumers,” Hamilton said. “I’m honored to have been selected for this pivotal role, and am excited to lead a talented team to push the blueberry industry to new heights.”