POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth. Unveiled in the campaign is new branding for POM Wonderful Pomegranate Fresh Arils, the No. 1 aril brand in …

The California Department of Food and Agriculture (CDFA) is announcing two vacancies on the Citrus Pest and Disease Prevention Committee. The committee advises the CDFA Secretary on activities associated with the statewide citrus specific pest and disease work plan that includes, but is not limited to, outreach and education programs and programs for surveying, detecting, analyzing, and treating pests and …

Assembly Bill 535 was signed into law by Governor Gavin Newsom last week. The bill, introduced by Assemblymember Ceclia Aguiar-Curry, establishes guidelines for how companies can use the word “California” on olive oil labels and other marketing materials. While the OOCC does not have authority to lobby and did not take a position on this bill, the new ruling is critically important to …

The California Avocado Commission gathers critical yield forecasting data to make informed budgeting and marketing decisions by partnering with Land IQ to conduct an annual acreage survey. Data from this survey is then compiled in a database for use by the Commission. In addition, Land IQ releases a yearly report for public consumption. The 2021 Statewide Avocado Acreage and Condition …

The deadline to vote in the California Avocado Commission General Election is fast approaching — October 27, 2021. Election ballots were mailed to commercial producers and all handlers of record in late September and must be returned to the California Department of Food and Agriculture in the postage paid envelope by the deadline. The results of the election will be announced …

University of Florida Institute of Food & Agricultural Sciences — More than 50 citrus growers and researchers attended a field day to view 154 new citrus scion-rootstock combinations—some of which will result in the production of market-ready fruit from trees that tolerate the most serious citrus disease worldwide. The disease is called citrus greening. It has reduced Florida citrus production to …

Mexico avocado production for marketing year 2021/22 is forecasted eight percent lower than the record production observed the previous marketing year. While production will remain strong, growers expect trees will need to recover for a season. High international demand and attractive global prices has encouraged producers to export product for higher returns. And while Michoacán is the only state with …

USDA International Agricultural Trade Report — Trade and production of blueberries is expanding globally as product development boosts their profile in form and function. Hailed for their flavor, versatility, and health benefits, blueberry consumption has expanded beyond fresh, ranging from pureed to powdered forms. Blueberries are also being used as ingredients and additives in foods and beverages. These new uses and forms …

The U.S. Highbush Blueberry Council (USHBC) recently announced the appointment of Leslie Wada, Ph.D., RD, as senior director of nutrition and health research. A longtime consultant for the council, Wada will continue to manage USHBC’s multi-million dollar pipeline of health research projects as she has for the past 12 years. In her expanded role, Wada will have increased ownership and responsibility in …