Berries

Blueberry Council Details Plan Empowering Industry to ‘Make Blueberries the World’s Favorite Fruit’

The U.S. Highbush Blueberry Council (USHBC) today announced details around its recently approved 2021-2025 strategic plan, which charts an ambitious course to exponentially grow the volume and value of blueberries domestically and across the globe. The comprehensive plan explains how USHBC will lead demand-driving programs based on shared resources, research and insights that inspire possibilities and sustain the profitable growth …

Blueberries Around the Globe – Past, Present, and Future

USDA International Agricultural Trade Report — Trade and production of blueberries is expanding globally as product development boosts their profile in form and function. Hailed for their flavor, versatility, and health benefits, blueberry consumption has expanded beyond fresh, ranging from pureed to powdered forms. Blueberries are also being used as ingredients and additives in foods and beverages. These new uses and forms …

Leslie Wada Named USHBC’s First-Ever Senior Director of Nutrition and Health Research

The U.S. Highbush Blueberry Council (USHBC) recently announced the appointment of Leslie Wada, Ph.D., RD, as senior director of nutrition and health research. A longtime consultant for the council, Wada will continue to manage USHBC’s multi-million dollar pipeline of health research projects as she has for the past 12 years. In her expanded role, Wada will have increased ownership and responsibility in …

Solution for California Soil Salinity

– SPONSORED CONTENT – With California facing an ongoing drought that is squeezing already limited surface water supplies, farmers are extracting groundwater to continue growing food as usual. Unfortunately, ground water can contain high levels of sodium from soil leaching. Water with a high salt (NaCl) content can be a big issue for growers once it is deposited into the …

Blueberries & Walnuts Partner to Give Brain Health Month a Boost at Retail

June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and …

An Organic Alternative to Combatting Spotted Wing Drosophila

Scientists from the Agricultural Research Service (ARS) are working to understand how something can be equally effective as both a government-approved food additive and as a pesticide. Methyl benzoate is a naturally occurring compound produced by plants. The U.S. Food and Drug Administration long ago approved methyl benzoate for human use; its fruity and floral aroma makes it a staple …

Breeding Better Blueberries with USDA

Drs. Jim Polashock (JP) and Jeannie Rowland (JR) are researchers with the Genetic Improvement for Fruits & Vegetables Laboratory located in Beltsville, MD. Their work involves the improvement of blueberries through the identification and evaluation of genetic markers linked to traits like fruit color, cold hardiness, and disease resistance. In an “Under the Microscope” (UM) interview with the USDA-ARS, the following was shared: …

ITC Deems Foreign Imported Blueberries Not a Threat to Domestic Production

The U.S. International Trade Commission (USITC) today determined that fresh, chilled or frozen blueberries are not being imported into the United States in such increased quantities as to be a substantial cause of serious injury, or the threat of serious injury, to the domestic industry producing an article like or directly competitive with the imported article. The determination was made in …

New ‘Prime-Ark® Horizon’ Blackberry

A new blackberry has been released by the University of Arkansas System Division of Agriculture (UA), named Prime-Ark® Horizon. This is the sixth public primocane-fruiting variety from the UA breeding program.  Key items to note about Prime-Ark® Horizon: Primocane fruiting, thorny A complement to Prime-Ark® 45 for commercial production for primocane fruit High floricane crop potential Primocane berries are large, …

What Consumers Like about Fresh-Market Blackberries

At the University of Arkansas System (UA System) Division of Agriculture, 80 consumers looked at and tasted fresh-market blackberries to help us determine attributes they liked. The consumers looked at individual blackberries and preferred oblong, large blackberries as opposed to round or small (see the figure below). Consumers also looked at blackberries in clamshells and preferred to purchase clamshells containing …

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