The US Highbush Blueberry Council (USHBC) has selected Kevin Hamilton as its new VP of Global Marketing and Communications. In this role, Hamilton will oversee global brand marketing, consumer public relations, digital and traditional media, and creativity and innovation to drive blueberry growth and profitability. “I’m thrilled to have someone of Kevin’s caliber and extensive experience join our team,” said …

What are some of the most creative and mouth-watering ways to grab a boost of blue? Blueberry fans will answer this July with their delicious entries in The Great Blueberry Recipe Showdown. Hosted by the U.S. Highbush Blueberry Council (USHBC), the recipe contest celebrates National Blueberry Month, the versatility of blueberries and the dedication of blueberry fans. Christina Tosi, James Beard Award-winning pastry chef and …

In the United States, blueberries are the second-most produced berry, and their popularity has grown exponentially in less than 30 years – up from 45,000 tons grown in the 1990s to 339,000 tons in 2019. ARS researchers are working hard to help farmers keep up with consumer demand. Researchers at the Horticultural Crops Production and Genetic Improvement Research (HPCGIR) Unit in Corvallis, OR, are …

The U.S. Highbush Blueberry Council (USHBC) recently received approval from the Chinese government for its registration as a Foreign Nongovernmental Organization (FNGO). When USHBC initially launched its China program, we immediately began seeking this registration to comply with the “Law on Administration of Activities of Overseas Nongovernmental Organizations in the Mainland of China,” which was implemented by the Chinese government …

The U.S. Highbush Blueberry Council (USHBC) has collaborated with Oregon State University, Michigan State University, Ag Metrics Group and Synergistic Pesticide Laboratory, LLC to establish residue decline curves for pesticides that have no established Maximum Residue Limits (MRL) and MRLs that are lower than U.S. tolerances. The objective was to investigate the residual level of multiple pesticides at different consequential timings after application on blueberry, thus …

The U.S. Department of Agriculture has announced the appointment of 28 members and alternate members to serve on the U.S. Highbush Blueberry Council (USHBC). Members and alternates will serve a three-year term ending Dec. 31, 2025. Four of the appointments are the exporter members and alternates whose terms will expire Dec. 31, 2024, to remain in the council’s nomination rotation. …

The North American Blueberry Council (NABC) today announced the hiring of Monument Advocacy, a government relations and public affairs firm based in Washington, DC. Monument will work with NABC to promote the blueberry industry in the nation’s capital and advocate for programs and products in the 2023 Farm Bill that support the business of blueberries. “The North American Blueberry Council …

The North American Blueberry Council (NABC) released the full slate of its recently elected board of directors, including new president Pat Goin of Goin’s Blueberry Lane in Indiana, and other board officers. Starting in 2023, the board has been expanded from six to 15 members, several of which hail from California.  Among the new Board members is Todd Sanders, Executive …

A foul-smelling, voracious, wide-spread pest of fresh fruits and tree nuts could become even more ubiquitous with climate change. A recent modelling study found that changing weather could increase suitable habitat for the brown marmorated stink bug in the United States by 70%. The study, published in Pest Management Science, draws on data from a three-year stink bug monitoring effort in …

The U.S. Blueberry Council (USHBC) has released its 2021 Impact Report that details last year’s efforts across all program areas in working toward the USHBC’s vision to make blueberries the world’s favorite fruit. Guided by the 2021-2025 strategic plan, USHBC recaps 2021 progress and achievements in consumer promotions, health research, foodservice, industry relations, export and food manufacturing, and annual meetings …