Blueberries

Blueberry Council Details Plan Empowering Industry to ‘Make Blueberries the World’s Favorite Fruit’

The U.S. Highbush Blueberry Council (USHBC) today announced details around its recently approved 2021-2025 strategic plan, which charts an ambitious course to exponentially grow the volume and value of blueberries domestically and across the globe. The comprehensive plan explains how USHBC will lead demand-driving programs based on shared resources, research and insights that inspire possibilities and sustain the profitable growth …

Blueberries Around the Globe – Past, Present, and Future

USDA International Agricultural Trade Report — Trade and production of blueberries is expanding globally as product development boosts their profile in form and function. Hailed for their flavor, versatility, and health benefits, blueberry consumption has expanded beyond fresh, ranging from pureed to powdered forms. Blueberries are also being used as ingredients and additives in foods and beverages. These new uses and forms …

Leslie Wada Named USHBC’s First-Ever Senior Director of Nutrition and Health Research

The U.S. Highbush Blueberry Council (USHBC) recently announced the appointment of Leslie Wada, Ph.D., RD, as senior director of nutrition and health research. A longtime consultant for the council, Wada will continue to manage USHBC’s multi-million dollar pipeline of health research projects as she has for the past 12 years. In her expanded role, Wada will have increased ownership and responsibility in …

Blueberries & Walnuts Partner to Give Brain Health Month a Boost at Retail

June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and …

Breeding Better Blueberries with USDA

Drs. Jim Polashock (JP) and Jeannie Rowland (JR) are researchers with the Genetic Improvement for Fruits & Vegetables Laboratory located in Beltsville, MD. Their work involves the improvement of blueberries through the identification and evaluation of genetic markers linked to traits like fruit color, cold hardiness, and disease resistance. In an “Under the Microscope” (UM) interview with the USDA-ARS, the following was shared: …

ITC Deems Foreign Imported Blueberries Not a Threat to Domestic Production

The U.S. International Trade Commission (USITC) today determined that fresh, chilled or frozen blueberries are not being imported into the United States in such increased quantities as to be a substantial cause of serious injury, or the threat of serious injury, to the domestic industry producing an article like or directly competitive with the imported article. The determination was made in …

U.S. Blueberry Farmers Testify to ITC of Import Harm

Members of the American Blueberry Growers Alliance (ABGA), a group representing U.S. domestic blueberry farmers, today provided information to the U.S. International Trade Commission (ITC) during a hearing on the impact of rising imports during the U.S. growing and harvest seasons. American blueberry growers across the country – mostly small, family-run farms – have been devastated by an influx in blueberry imports …

U.S. Blueberry Growers Form New Alliance to Seek Import Remedies

Blueberry growers across America today established a new coalition, the American Blueberry Growers Alliance, to seek relief from rising imports that are harming their businesses. The Alliance will provide information and support to an ongoing U.S. International Trade Commission (ITC) investigation into the serious injury caused by increased imports of fresh, chilled and frozen blueberries under Section 201 of the …

Clarification on Impact of EU Retaliatory Tariffs on Blueberries

On Nov. 10, the European Union (EU) imposed an additional retaliatory tariff of 25% on a range of U.S. agricultural products, including fresh blueberries (HS 0810.40.50) and frozen blueberries (those imported under tariff lines HS 0811.90.50 Vacinnium myrtillus and HS 0811.90.70 Vacinnium myrtilloides and Vaccinium angustifolium). This development will take the total EU tariff on U.S. fresh blueberries to 28.2%, …

Blueberry Councils Appoint Two New Hires

Beginning September 28, 2020, the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) appointed Jennifer Sparks, a longtime marketing professional for the floral industry, as vice president, marketing and communications. In her new role as part of the USHBC/NABC executive team, Sparks will manage various advertising agencies and marketing partners, and oversee all aspects of the marketing …

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