Non-Video

Blueberry Council Selects New VP of Global Marketing & Communications

The US Highbush Blueberry Council (USHBC) has selected Kevin Hamilton as its new VP of Global Marketing and Communications. In this role, Hamilton will oversee global brand marketing, consumer public relations, digital and traditional media, and creativity and innovation to drive blueberry growth and profitability. “I’m thrilled to have someone of Kevin’s caliber and extensive experience join our team,” said …

San Diego County Farm Bureau Names Matava Farmer Of The Year

The San Diego County Farm Bureau (SDCFB) has named Mary Matava of Oceanside, Calif. their 2022 Farmer of the Year. Matava has more than 40 years of experience assessing the agronomic suitability of Southern California soils and over 25 years of manufacturing organic soil amendments used by farmers throughout Southern California. Matava’s professional experiences have contributed to her success in farming and the …

New Apple Variety Blends Honeycrisp, Cripps Pink

Washington State University’s newest apple variety, WA 64, is a sweet, tart, firmly crisp hybrid of Honeycrisp and Cripps Pink, a variety that includes the well-known Pink Lady®. Officially released for commercial licensing this summer, WA 64 is expected to reach stores in 2029. WSU will select a partner in the coming weeks to make trees available to growers, and the college will choose …

Webinar Reveals Three Actionable Insights On How To Help Close Avocado Demand Gap

Updated findings from a forecast study by CIRAD, the French Agricultural Research Center for International Development, point to a surplus of fresh avocados in the global market by 2030 unless action is taken to create demand. Proactive strategies through promotion similar to the model of the Hass Avocado Board (HAB) are discussed in the Avocado World Market Projection Up to 2030, Version …

Brighter Bites Announces Upcoming Three-Part Webinar Series

Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, announces its upcoming three-part webinar series which will provide more insight and information on the program impact with its followers, supporters, and potential friends. Brighter Bites’ first ever webinar series entitled, “Brighter Bites: Our Not-So-Secret Formula”, aims to educate its audience on the Brighter Bites …

International Olive Symposium Coming to UC Davis

The IX International Olive Symposium grants a golden opportunity for researchers and industry stakeholders to once again share research findings and industry development, at the University of California, Davis, September 10-14th. This is not an annual event, so take advantage of this rare occasion and visit some of the best places that California has to offer! This 5-day Symposium, hosted by ISHS, will include all …

How A Decade of Supporting Why Avocados Are “Extra” Is Moving Industry Forward

As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today®, a leading science-based resource founded by the Hass Avocado Board (HAB), celebrates its 10th anniversary with news of continued big strides in elevating positive awareness for the health benefits of avocados, a proven driver for stimulating demand in the U.S. Founded in …

Congressman Valadao Introduces Package of Bipartisan Bills to Support Specialty Crop Producers

Today, Congressman David G. Valadao (CA-22) introduced two bipartisan bills to improve the domestic specialty crop industry – the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. Specialty crops are a cornerstone of California agriculture – the state produces the most specialty crops in the country both in quantity and diversity, with over 400 …

Novel Technology May Lead to Improved Citrus Varieties

Developing disease-resistant, high-quality improved crop varieties to benefit agricultural producers and consumers may seem like a “hairy” task, but Texas A&M AgriLife Research scientists may have gotten to the root of the issue. A new biological technology that develops and multiplies disease-resistant citrus plants using “hairy roots” is under development by an AgriLife Research team led by Kranthi Mandadi, Ph.D. Mandadi is …

California Fresh Fruit Association Continues to Support Growers for Over 100 Years

Every summer, people around the country enjoy luscious fruits like apricots, table grapes, kiwis, peaches and plums. And since California is the nation’s largest producer of each of these commodities, there’s a good chance those fruits were grown right here in the Golden State. Working to protect the interests of growers of these and several other permanent fruit crops is …

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