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Westfalia Fruit Expecting Strong 2023 Gem Avocado Season

Westfalia Fruit, the market leader in growing, ripening, handling, and distributing quality avocados, announces the start of its 2023 GEM® avocado season, expecting a strong supply of fruit from mid-April through mid-July. Westfalia Fruit US is excited to present the GEM® avocado to the United States market. GEM is a gourmet avocado that Westfalia holds exclusive marketing rights in Africa, …

Citrus Mealybug Field Day, May 5

To teach PCAs about citrus mealybug (an emerging concern for citrus growers) this field day will focus on lectures on pest identification and biology, scouting/monitoring, and management, lecture on ant control.  With this knowledge, PCAs can monitor the fields for mealybug infestation and develop informed management strategies.  Attendees will receive instruction from Sandipa Gautam and David Haviland from the UC …

Hass Avocado Board Introduces ‘BOLD’ New Class of Avocado Industry Leaders

A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program with specialized training and real-world experience that ensures a stronger future for the industry. The robust, year-long program exposes emerging leaders from across the supply chain to experts and resources essential to forming a well-rounded understanding of the business and being considered …

Blueberry Council Receives Foreign Registration in China

The U.S. Highbush Blueberry Council (USHBC) recently received approval from the Chinese government for its registration as a Foreign Nongovernmental Organization (FNGO). When USHBC initially launched its China program, we immediately began seeking this registration to comply with the “Law on Administration of Activities of Overseas Nongovernmental Organizations in the Mainland of China,” which was implemented by the Chinese government …

Hass Avocado Board’s 2022 Year in Review

Hass Avocado Board — The U.S. avocado industry faced several challenges in 2022, which kept markets, and marketers facing challenges with their customers and with consumers, that had not been seen in recent years. Despite increasing shipments from every source of supply, except one, the industry actually went backwards on supply directed to the U.S. market, and the ensuing shortage …

Establishing Residue Decline Curves for Pesticides in Blueberries

The U.S. Highbush Blueberry Council (USHBC) has collaborated with Oregon State University, Michigan State University, Ag Metrics Group and Synergistic Pesticide Laboratory, LLC to establish residue decline curves for pesticides that have no established Maximum Residue Limits (MRL) and MRLs that are lower than U.S. tolerances. The objective was to investigate the residual level of multiple pesticides at different consequential timings after application on blueberry, thus …

New Appointments to U.S. Highbush Blueberry Council

The U.S. Department of Agriculture has announced the appointment of 28 members and alternate members to serve on the U.S. Highbush Blueberry Council (USHBC). Members and alternates will serve a three-year term ending Dec. 31, 2025. Four of the appointments are the exporter members and alternates whose terms will expire Dec. 31, 2024, to remain in the council’s nomination rotation. …

New Farm Bill May Incentivize On-Farm Ag Tech Innovations

Just as the previous Farm Bill has supported farmers with cost-share programs like EQIP to improve their sustainability, the specialty crop sector of ag is pushing for the coming Farm Bill to support on-farm ag tech innovations in a similar way.  Watch this brief interview with California Fresh Fruit Association President Ian LeMay to learn more. Please thank this video’s …

Distinguishing Between Previous Recessions and Today’s Economic Circumstances

As inflation and fluctuating global economics raise concern for Americans and California farmers, watch this brief interview with world-renowned economic forecaster Marci Rossell.  Dr. Rossell recently addressed pistachio growers, processors and marketers at the annual Conference of American Pistachio Growers and shared some enlightening insights regarding the difference in today’s economic dynamics from the recessions of the past. Special Thanks …

California Farmland to Serve State in Recharging Groundwater Supply

The Governor of California recently issued an Executive Order allowing local water districts to utilize floodwater for groundwater recharge purposes, a record amount of which will take place on California farmland.  This is desperately needed and welcomed by farmers and other water users all over the state that have suffered decades of drought conditions.  Watch this brief interview with Adam …

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