California Fresh Fruit Magazine is the California tree fruit, berry and citrus industry’s number one magazine. First published in March of 1984, California Fresh Fruit Magazine was acquired by Malcolm Media in 2012, covering the ins and outs of the what’s going on the industry through it’s monthly publication, online editorial and video news reports. For growers, PCAs, CCAs, and industry stakeholders alike, California Fresh Fruit Magazine is the number one source of news, information and innovations in the California Fresh Fruit Industry.