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New Olive Oil Commission of California Chairman

Brady Whitlow of Corto Olive Company was elected by the OOCC Board to serve as its new Chairman. Whitlow formerly served as the OOCC’s Secretary/Treasurer and he replaces Jeff Colombini, Lodi Farming Company, who has served as Chairman since the OOCC’s inception in 2014. Colombini will continue to serve on the Board and Executive Committee as the Board’s Treasurer/Secretary. Meanwhile, …

GreenFruit Avocados Expands Sales Team to Keep Pace with Growing Demand

Green Fruit Avocados, a fully integrated avocado grower and shipper, has announced the addition of produce industry veterans Lisa Cabuto and Dave Culpeper to its sales team. As senior sales representative and senior account manager respectively, the two will leverage their industry expertise and connections to help the company continue its exponential growth. The hiring, along with a recent move to …

CA Prunes Introduces New Brand to Inspire all to Choose CA for Prunes

CA Prunes Introduces New Brand

The finest prunes on Earth have a new brand with a familiar name: California Prunes – representing all that makes California Prunes premium: world-famous growing conditions, generations of expertise among our growers and handlers, a perfected drying system, and the highest quality agricultural standards of any other nation. “The world comes to California for prunes, and we take that seriously,” …

Kiwifruit Administrative Committee Board of Directors Nominations Underway – Industry Members Sought to Serve

The California Kiwifruit Administrative Committee will conduct its annual election of kiwifruit growers to serve as members and alternates for a two-year term from August 1, 2019 to July 31, 2021. Nominations are being for Districts 1 and 2. District 1 encompasses production areas in Butte, Sutter and Yuba Counties and District 2 encompasses Tulare County. Nomination forms were mailed …

Wawona Begins Promotable Stone Fruit Volumes

Wawona packing company featured

Wawona Packing Company, a leading grower and shipper of organic and conventional tree fruit, today announced the start of its 2019 stone fruit season. Beginning with proprietary varieties of organic and conventional peaches and nectarines, the program will expand to include additional commodities and varieties as the season progresses with plums, pluots and apricots available by mid-May. Wawona anticipates a …

Heat Illness Prevention Alert!

Heat illness awareness

Summer is coming, and temperatures are rising to levels of concern for heat illness for farm employees.  “Weather forecasts are looking at highly increased temperatures in the coming weeks,” shared Manuel Cunha, Jr., President of Nisei Farmers League.  “In some areas, an increase of more than 20 degrees than what we are used to at this time of the year.  Please …

Musco Family Olive Co. Offers New Contracts to California Olive Growers

Musco Family Olive tree

Looking to strengthen the market for California-grown olives, Musco Family Olive Company, the #1 branded olive company in America and the largest packer of ripe olives in the world, recently announced it is offering new contracts to growers impacted by the recent decision of a competitor to cancel its contracts with California farmers. “We want every farmer impacted by this …

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