As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today®, a leading science-based resource founded by the Hass Avocado Board (HAB), celebrates its 10th anniversary with news of continued big strides in elevating positive awareness for the health benefits of avocados, a proven driver for stimulating demand in the U.S. Founded in …

A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program with specialized training and real-world experience that ensures a stronger future for the industry. The robust, year-long program exposes emerging leaders from across the supply chain to experts and resources essential to forming a well-rounded understanding of the business and being considered …

Hass Avocado Board — The U.S. avocado industry faced several challenges in 2022, which kept markets, and marketers facing challenges with their customers and with consumers, that had not been seen in recent years. Despite increasing shipments from every source of supply, except one, the industry actually went backwards on supply directed to the U.S. market, and the ensuing shortage …

The U.S. Department of Agriculture on November 1st, 2022 announced the appointment of seven new members to the Hass Avocado Board. Appointed are two producer members, two producer alternates, one importer member and one importer alternate to fill three-year terms expiring on October 31, 2025, and one vacant importer alternate seat to fill the remainder of the term which expires …

During National Diabetes Month, the Hass Avocado Board (HAB) joined forces with AltaMed Health Services, the nation’s largest independent federally qualified community health center, to leverage the popularity and goodness of healthy avocados to boost the influence and impact of a diabetes-focused public education outreach to the Latino community. Leveraging  relevant research and bilingual educational tools from Aguacates Frescos – Saborea Uno …