The North American Blueberry Council (NABC) today announced the hiring of Monument Advocacy, a government relations and public affairs firm based in Washington, DC. Monument will work with NABC to promote the blueberry industry in the nation’s capital and advocate for programs and products in the 2023 Farm Bill that support the business of blueberries. “The North American Blueberry Council …

The North American Blueberry Council (NABC) released the full slate of its recently elected board of directors, including new president Pat Goin of Goin’s Blueberry Lane in Indiana, and other board officers. Starting in 2023, the board has been expanded from six to 15 members, several of which hail from California.  Among the new Board members is Todd Sanders, Executive …

Joe Vargas has been hired as the director of business intelligence for the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC). In this newly created role, Vargas is responsible for developing and leading a best-in-class data and insights program for the blueberry industry. “We’re thrilled to welcome Joe to the team and can’t wait for him to lend …

Beginning September 28, 2020, the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) appointed Jennifer Sparks, a longtime marketing professional for the floral industry, as vice president, marketing and communications. In her new role as part of the USHBC/NABC executive team, Sparks will manage various advertising agencies and marketing partners, and oversee all aspects of the marketing …